A Reason for Using the _____ Approach,which Refers to a Combination

question 82

Multiple Choice

A reason for using the _____ approach,which refers to a combination of media,is to reach people who are unavailable through only one medium.

• A) media planning
• B) media research
• C) mixed-media
• D) media-buying
• E) mass media

---

Definitions:

Deafness

A condition characterized by the partial or complete inability to hear sounds, varying in severity and potentially affecting one or both ears.

Loss Of Sight

The partial or complete inability to see, which can result from various conditions, injuries, or genetic factors affecting the eyes or visual pathways.

Sender-Receiver Process

The communication model where a sender transmits a message through a medium to a receiver, who then provides feedback.

Communication Elements

The essential components involved in the process of conveying information from one entity to another, including sender, message, medium, receiver, and feedback.