In Order to Get Hard Numbers About Specific Marketing Situations,researchers

question 47

Multiple Choice

In order to get hard numbers about specific marketing situations,researchers may perform a survey or use some other form of _____.

• A) recall testing
• B) secondary data
• C) normative influence
• D) quantitative research
• E) attitude testing

---

Definitions:

Capital

Assets such as funds, equipment, and real estate used in business operations that contribute to the production of goods and services.

Labor

The human effort, either physical or mental, that is used in the production of goods and services.

MRP

Marginal Revenue Product, the additional revenue generated by employing one more unit of a resource, such as labor or capital.

Capital

Financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the physical factors of production including machinery, buildings, and land.