According to Wang and Schultz's IMC Planning Model,which of the Following

question 86

Multiple Choice

According to Wang and Schultz's IMC planning model,which of the following steps should be taken immediately after a marketer identifies what brand contacts and changes in attitude are required to support the consumer's continuance or change of purchase behavior?

• A) Segmenting customers and prospects in the database by a measurable purchase behavior
• B) Setting communications objectives and strategies for reaching the consumer and influencing his or her attitudes, beliefs, and purchase behavior
• C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
• D) Finding the best time, place, and situation to build and maintain relationships
• E) Setting marketing objectives based on analysis of customer information

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Definitions:

Vertical Equity

A principle of tax fairness that posits individuals with a greater ability to pay taxes should contribute more, promoting a progressive taxation system.

Horizontal Equity

The principle that individuals with similar income and assets should be treated equally by the taxation system.

Proportional Tax

A tax for which high-income and low-income taxpayers pay the same fraction of income.

Tax System

The organized method or structure through which a government or authority collects taxes from individuals and businesses within its jurisdiction.