When an Advertising Agency Purchases Several Hours of Television Time

question 35

Multiple Choice

When an advertising agency purchases several hours of television time for its customers' commercials from a television station,the agency receives 15 percent of the gross amount charged by the station.The 15 percent is known as:

• A) a spiff.
• B) a cooperative allowance.
• C) an advertiser incentive.
• D) a slotting allowance.
• E) a media commission.

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Definitions:

Full Potential

The highest or fullest level of performance, productivity, or development that an individual, group, or organization can achieve.

Gender Diversity

The representation of a range of genders within a workforce or organization, not limiting to just male and female categories.

Corporate Boards

A group of individuals elected by shareholders to oversee the management and governance of a corporation.

Glass Ceiling

A metaphor for the invisible barriers that prevent certain groups from achieving higher ranks in organizations, especially affecting women and minorities.