Some Advertisers Ask for or Imply That They Want to See

question 44

Multiple Choice

Some advertisers ask for or imply that they want to see what the ad agency will do before they sign on.In such cases,the ad agencies must create a:

• A) speculative presentation.
• B) provisional showing.
• C) portfolio of previous ad campaigns.
• D) storyboard.
• E) three-dimensional advertising plan.

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Definitions:

Finished Goods Inventory

This inventory includes products that have completed the manufacturing process but have not yet been sold to customers.

Cost Of Goods Manufactured

The total manufacturing costs of goods that are completed and ready for sale within a specific accounting period.

Manufacturing Overhead

All manufacturing costs that are not directly traceable to a product, including costs associated with running the production facility.

Work In Process

Products that are in the middle of the production process and are not yet completed; represents a component of inventory on the balance sheet.