Closing a Bad-News Message with a Statement Such as Visit

question 24

Short Answer

Closing a bad-news message with a statement such as Visit our Web site soon for the best selection of our new fall styles uses ____________________ information or sales promotion to encourage the customer's continued patronage.

Comprehend the stages of the product life cycle and strategies applicable at each stage.

Identify different types of products such as consumer, industrial, and services.

Understand the role and characteristics of private distributor brands.

Recognize the significance of product quality in meeting customers' needs and demands.

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Definitions:

Greatest Good

A principle often used in ethics and philosophy that refers to the action or policy that maximizes happiness or welfare for the greatest number of people.

Corporate Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business organization.

Core Value

Fundamental beliefs or guiding principles that dictate behavior and action within an organization.

Stakeholder Interests

The varying objectives, needs, and concerns that stakeholders have in relation to an organization's actions and performance.