The Manager of a Bookstore Plant to Use E-Mail to Send

question 86

Multiple Choice

The manager of a bookstore plant to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

• A) Leave the subject line blank so that readers will be curious enough to open the message.
• B) Build interest by placing the most important information near the end of the message.
• C) Send your e-mail sales message only to those who have given permission.
• D) Include at least eight to ten central selling points to overcome any resistance.

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Definitions:

Cerebral Cortex

The outer layer of the brain, involved in numerous high-level brain functions such as thought, memory, and consciousness.

Extending Arms

The action of stretching out one's arms away from the body, often to reach for something or as a form of exercise.

Kinesthesia

The sense that detects body position and movement, helping to coordinate movements.

Position Sense

The sensory ability to perceive body parts' location and movements without using vision.