The Most Effective Press Releases

question 63

Multiple Choice

The most effective press releases

• A) concentrate on advertising a company's products.
• B) emphasize the most important information by placing it near the end.
• C) attempt to answer the five Ws and one H in the first sentence.
• D) present interesting information without typos, punctuation errors, or factual errors.

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Definitions:

Writes Cheques

The act of creating a written document instructing a bank to pay a specific amount of money from the writer's account.

Cheques Clear

Refers to the process by which a bank verifies that the funds available in the account of the individual who wrote the cheque are sufficient to cover the amount, and subsequently moves those funds to the account of the cheque recipient.

Incremental Bad Debt

Additional losses expected from non-payment or default by borrowers beyond what was originally anticipated.

Bad Debt Losses

Financial losses a company incurs when it cannot collect payment from a borrower or customer.