What Caused Polaroid to Go Bankrupt

question 27

Multiple Choice

What caused Polaroid to go bankrupt?

• A) It failed to have innovative technology and a captive customer base.
• B) One-hour film processing and digital cameras stole its market share.
• C) People who want instant access to their pictures also want a third party involved.
• D) Internet websites such as Flickr and Facebook stole its market share.

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Definitions:

Context

The circumstances, background, or settings that form the environment within which an event, statement, or idea is understood and interpreted.

Nonverbal Cues

Subtle gestures, expressions, and other physical actions that communicate messages without the use of words.

Selective Perception

The tendency to select information that supports our individual viewpoints while discounting information that threatens our viewpoints.

Social Perception

The process by which individuals form impressions of others and interpret information about them.