What Occurs When a Website Can Know Enough About a Person's

question 61

Multiple Choice

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

• A) Operational CRM
• B) Analytical CRM
• C) Personalization
• D) All of these

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Definitions:

CVP Graph

A visual representation used in Cost-Volume-Profit Analysis to show the relationship between total costs, total sales, and profit (or loss) at various sales volumes.

Unit Volume

The quantity of items or units produced or sold.

Contribution Margin Ratio

The proportion of sales revenue that remains after variable costs are subtracted, indicating how much contributes to covering fixed costs and generating profit.

Fixed Expenses

Costs that do not fluctuate with the level of production or sales, such as rent, insurance, and property taxes.