Adam Is a New Sales Representative for Harris Pillow Company,a

question 46

Essay

Adam is a new sales representative for Harris Pillow Company,a manufacturer of pillows.In addition to his sales responsibilities,what areas of the company are likely to be important to him and how?

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Definitions:

Psychological Needs

Pertain to the personal gratification consumers associate with a product or service.

Functional Needs

Pertain to the performance of a product or service.

Esteem Needs

Needs that enable people to fulfill inner desires.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.