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Sarah Has Created a Sales Call Allocation Grid

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Essay

Sarah has created a sales call allocation grid.Describe the attractiveness of accounts that fall into the strong strength of position but low opportunity portion of the grid.What sales strategies should she use for these accounts?


Definitions:

Price of X

Denotes the amount of money required to purchase a specific good or service dubbed "X".

Price of Y

The amount of money required to purchase a specific quantity of product Y or service Y.

Consumer's Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.

Net Increase

The overall rise in a particular number after all deductions or decreases have been considered.

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