To Improve the Likelihood of Reorders,a Salesperson Can

question 25

Multiple Choice

To improve the likelihood of reorders,a salesperson can:

• A) be present at the time of the purchase.
• B) make sure the customer has access to his or her company's catalogs.
• C) provide the customer with various specialty advertising items which contain the selling firm's name, logo, and Web site.
• D) provide the customer with periodic maintenance and repair on his or her purchase.
• E) all of the above.

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Definitions:

Producer Surplus

The difference between what producers are willing to accept for a product and what they actually receive, often visualized as the area above the supply curve and below the equilibrium price.

Producer Surplus

The difference between what producers are willing to accept for a good versus what they actually receive, often reflecting profits above minimum costs.

Supply Curve

A graphical representation of the relationship between the price of a good and the amount of it that suppliers are willing to sell.

Sellers Receive

The amount or proceeds that sellers get from selling goods or services in the market.