At Which Stage of the Customer Relationship Building Process Will

question 8

Essay

At which stage of the customer relationship building process will a buyer and seller pledge either implicitly or explicitly to continue the relationship for a period of time?

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Definitions:

Convergence

The process or phenomenon where different entities or systems come together, integrate, or become more similar, often seen in technology, media, and telecommunications.

Apps

Small, downloadable software programs that can run on smartphones and tablet devices. Also called mobile apps or applications.

Convergence

The tendency of different technological systems to evolve towards performing similar tasks or to integrate and synergize functions, leading to the merging of technologies, industries, or devices.

Engage Fans

Strategies or actions taken by brands, celebrities, or organizations to interact with and increase the involvement of their audience or supporters.