Alex,an Employee of a Radio Station in San Francisco,sells Advertising

question 19

Multiple Choice

Alex,an employee of a radio station in San Francisco,sells advertising time to interested clients.While talking to a local retailer,Alex was told,"Your station's advertising time costs three times as much as the other radio stations." Alex responded,"If you look carefully at our rate card,you will see that the costs you refer to are only for prime time advertising.The rest of our rates are just as reasonable as the other stations,and we have twice as many listeners." Alex was using the _____ method to respond to a buyer's objections.

• A) direct denial
• B) compensation
• C) revisit
• D) acknowledge
• E) postpone

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Definitions:

Implicit Leadership Theories

Individual beliefs and assumptions about the traits and behaviors that make an effective leader, often influencing perceptions and expectations of leadership in practice.

Reciprocity

Reciprocity refers to a mutual exchange of privileges or interactions between two or more parties, where each party offers something in return for what is received.

Follower Role Orientation

The manner in which followers view their role and responsibilities in relation to leaders and the organization.

Organizational Outcomes

The results or consequences of an organization's actions, including its performance, employee satisfaction, and financial health.