The Worst Type of Objection a Purchasing Agent for a Hospital

question 2

Multiple Choice

The worst type of objection a purchasing agent for a hospital could have is:

• A) his claim that the x-ray equipment is too expensive.
• B) his statement that a competing firm offers better service.
• C) his unspoken belief that the company cannot meet his required delivery times.
• D) his negative response to the salesperson's contention that her company only uses quality materials.
• E) his stated complaint that the x-ray equipment is not easy to use.

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Definitions:

Total Risk

The complete spectrum of all types of risk that an investment or project might face, including both systematic and unsystematic risks.

Market Risk Premium

The extra return over the risk-free rate that investors demand for choosing to invest in the stock market over a risk-free asset.

Risk-Free Rate

A speculated return on an investment that is considered to have no risk of losing money, usually indicated by the performance of government securities.

Systematic Risk

A type of risk that is associated with the overall market or a particular market segment, often called market risk.