Michael Has Just Been Hired as Sales Manager for Blackbeard,a

question 90

Essay

Michael has just been hired as sales manager for Blackbeard,a new software company selling customized accounting systems for non-profit organizations.He is trying to anticipate objections customers will have toward his company's products.Explain the five major types of objections he should anticipate?

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Definitions:

Price Level

The average of the current prices of goods and services in an economy, which can influence purchasing power and inflation.

Inflation

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling. Central banks attempt to limit inflation, and avoid deflation, in order to keep the economy running smoothly.

Multiple Counting

The erroneous practice of counting the same item more than once when calculating economic data, such as in measuring GDP.

Intermediate Goods

Goods used in the production process to create a final product, such as raw materials, components, or subassemblies, which are not counted in a country’s GDP to avoid double counting.