Jorge Is Developing a Presentation for a Customer

question 61

Multiple Choice

Jorge is developing a presentation for a customer.He wants to show the customer how his product will meet the prospect's needs and how it is different from the offerings of competitors.Jorge is developing a(n) :

• A) customer value proposition.
• B) asset management statement.
• C) customer relationship statement.
• D) content analysis report.
• E) credibility statement.

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Definitions:

Group Standard

A set of norms or expected behaviors shared by a group of individuals.

Cognitive Dissonance Theory

A theory suggesting that individuals experience psychological discomfort (dissonance) when holding two or more contradictory beliefs, ideas, or values.

Role-Playing Theory

The concept that individuals learn and understand roles by acting them out, which can influence their behavior and perceptions in various social contexts.

Attribution Theory

A psychological theory focused on how individuals interpret events and how this relates to their thinking and behavior.