In the Buying Center,the Person Who Can Approve,prevent,and/or Influence Action

question 47

Multiple Choice

In the buying center,the person who can approve,prevent,and/or influence action is called the _____.

• A) focus of receptivity
• B) focus of dissatisfaction
• C) focus of power
• D) driver
• E) gatekeeper

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Definitions:

Nonverbal Communication

The process of conveying a message without the use of words, through body language, facial expressions, gestures, and posture.

Feedback

The ongoing process in which participants and their messages create a given result and are subsequently modified by that result.

Eye Contact

The act of two individuals looking into each other's eyes, which can communicate various messages and emotions.

Self-Disclosure

The act of revealing personal information about oneself to others, which can foster intimacy, trust, and stronger interpersonal relationships.