Examlex
How does global competitiveness affect organizational buying?
Cross Selling
The practice of selling additional products or services to existing customers, often related to their previous purchases to enhance customer value.
Converting Nonbuyers
The process of persuading individuals who have not previously purchased a product or service to make a purchase.
New Applications
The novel uses or markets for existing products or technologies, often leading to innovation and expansion of business opportunities.
Adjacency Paths
Adjacency Paths relate to the strategic options a business may explore to grow by venturing into areas or markets closely related to its current operations or expertise.
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