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If a Salesperson Determines That an Individual Is a Good

question 105

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If a salesperson determines that an individual is a good candidate for making a purchase,the individual is called a lead.


Definitions:

Mental Representation

Internal, mental symbols, concepts or ideas that stand in for objects, actions, or conditions in the external world, facilitating cognitive processes.

Concept

A mental representation of a category.

Category

A grouping of items sharing one or more similarities.

Script

A sequence of behaviors, actions, or events that is expected to follow a particular scenario, often used in the context of cognitive psychology to explain patterns of behavior in social situations.

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