The Process of Locating Potential Customers for a Good or Service

question 62

Multiple Choice

The process of locating potential customers for a good or service is defined as _____.

• A) adapting
• B) investigating
• C) prospecting
• D) anticipating
• E) inquiring

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Definitions:

Advantaged Groups

Populations or social groups that have benefits, privileges, and access to resources and opportunities over others due to various socio-economic or political factors.

Popular Culture

Or mass culture, is culture consumed by all classes.

All Classes

Refers to all the social groups or strata within a society, encompassing a broad spectrum of socioeconomic positions from the wealthiest to the poorest.

Countercultures

Social groups that reject mainstream cultural norms and values, often advocating for alternative lifestyles and social reforms.