Often the Primary Function of Salespeople at Trade Shows Is

question 86

Multiple Choice

Often the primary function of salespeople at trade shows is to:

• A) engage in cold calling.
• B) study customers' responses to product features and benefits.
• C) make customized and individualized presentations for all interested buyers.
• D) make use of the Internet to popularize their products.
• E) discover and qualify leads for future follow-up.

---

Definitions:

Availability Heuristic

A quick judgment method drawn from examples that surface quickly in one's thoughts when deliberating over a specific area, theory, approach, or verdict.

Independent

Not influenced or controlled by others; acting or existing freely.

Evolutionary Theorists

Scholars who study how evolutionary principles like natural selection explain the development and behavior of organisms.

Irrational

Pertaining to actions, decisions, or beliefs that lack reason, logic, or coherence, often based on emotional responses rather than facts.