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When Brett Sells to Mr

question 53

Essay

When Brett sells to Mr.Black,he is friendly and outgoing,begins the interview with questions about Mr.Black's family,and encourages Mr.Black to talk about business.When Brett sells to Mr.Vincent,he gets right down to the purpose of his call,does not engage in small talk,and uses charts and tables to support his selling points.From this description,what kind of selling do you think Brett does?


Definitions:

Marginal Revenue

The supplementary earnings obtained by selling one more unit of a good or service.

Profit-Maximizing

The process or strategy of adjusting production and pricing to achieve the highest possible profit.

MR = MC

A condition where the marginal revenue (MR) equals marginal cost (MC), which is the profit maximizing level of output for a firm under perfect competition.

Marginal Revenue

The increased income derived from the sale of one extra unit of a good or service.

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