Niche Marketing Differs from One-To-One Marketing in That Niche Marketing

question 100

Multiple Choice

Niche marketing differs from one-to-one marketing in that niche marketing:

• A) offers a unique product to each individual customer.
• B) treats each customer as a segment of one.
• C) offers the same basic product to all customers.
• D) focuses on serving very large segments in which consumers do not have specific desires.
• E) serves one market segment with particularly unique demand characteristics.

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Definitions:

Perceive

To become aware or conscious of something through the senses.

Brain Areas

Pertains to distinct regions of the brain that have specialized functions, such as the frontal lobe for decision making or the hippocampus for memory.

Unified Object

A concept or entity that is perceived or presented as a single, cohesive whole.

Perception

The process by which individuals organize and interpret sensory information to understand their environment.