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When making her sales presentation to an important customer,Sarah is frequently interrupted by announcements coming through the company's speaker system.Sarah is experiencing noise.
Primary Data Collection
Primary data collection refers to the process of gathering new, original data specifically for a research purpose or project.
Secondary Data
Information that has been previously collected and analyzed by other researchers, often used as a basis for new research, saving time and resources.
In-Depth Interviews
A qualitative research technique involving detailed, personal interviews to gain in-depth understanding of an individual's perspectives.
Qualitative Data
Data that approximates or characterizes but does not measure the attributes, characteristics, properties, etc., of a thing or phenomenon. Qualitative data describes qualities or characteristics that are observed but not measured.
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