Kevin Works for Irish Pub Company,a Design and Construction Outfit

question 10

Multiple Choice

Kevin works for Irish Pub Company,a design and construction outfit that sells completely finished,made-in-Ireland pubs-complete with everything from beer taps to mosaic floors to decorative pieces like antique whiskey bottles-to American entrepreneurs.Kevin is trying to sell the Irish pub concept to a retired New York City business executive who wants to run his own business,but is not an experienced pub owner and is reluctant to invest $300,000 in the project.Kevin should consider this to be a _____ buying situation.

• A) new-task
• B) straight-rebuy
• C) derived-demand
• D) value-added
• E) modified rebuy

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Definitions:

Surgical Birth

A method of delivering a baby through an incision in the mother's abdomen and uterus, commonly referred to as a Cesarean section (C-section).

Heterozygous

Having two different alleles of a particular gene or genes, resulting in a variation of the trait.

Chromosomes

Chromosomes are thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of deoxyribonucleic acid (DNA), carrying genetic information in the form of genes.

Genes

Segments of DNA located on chromosomes that code for proteins, determining the inheritance of physical and some behavioral traits.