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Marketing Tactics Include Price,promotion,product,and Distribution Decisions

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Marketing tactics include price,promotion,product,and distribution decisions.


Definitions:

Two-Tail Test

A statistical test that considers both the upper and lower tails of the distribution to test for extreme values in both directions from the mean.

P-Value

The probability of obtaining test results at least as extreme as the ones observed during the study, assuming the null hypothesis is true.

Statistical Software

Computer programs designed to assist with the organization, analysis, and visualization of data for statistical purposes.

Hypothesis Test

A statistical method that uses sample data to evaluate a hypothesis about the properties or parameters of a population.

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