What Do the X- and Y-Axes on a Perceptual Map

question 41

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

• A) How competitors perform on the two most important attributes to consumers-price and quality
• B) The ideal combination of attributes and the actual combination of attributes of all competitors in the market
• C) Dimensions used to separate competitors on a specific characteristic
• D) Growth rate of the market and market shares of each competitor
• E) Factors used to identify market segments

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Definitions:

Masturbate

Is the self-stimulation of the genitals for sexual pleasure.

Regular Sexual Partner

Refers to an individual with whom someone engages in sexual activities on a consistent and ongoing basis.

Percent

A unit of measure expressing a number as a fraction of 100, commonly used to describe proportions and rates.

Mates

Refers to individuals paired for reproductive purposes or colloquially used to refer to friends or companions.