The Approximate Worth of a Customer to a Company in Economic

question 118

Multiple Choice

The approximate worth of a customer to a company in economic terms is known as the _____.

• A) net present value (NPV)
• B) customer lifetime value (CLV)
• C) customer present value (CPV)
• D) customer future value (CFV)
• E) total customer value (TCV)

---

Definitions:

Subsequent Purchasers

Individuals or entities that acquire property after the first or original owner, subject to existing rights or covenants.

Implied Warranty

A legal assumption that a product will meet certain standards of quality and reliability without being explicitly stated.

Confusing

Something that is difficult to understand or makes one perplexed.

Implied Warranty

A legal doctrine that guarantees that a product or service will meet certain minimum standards of quality and functionality, even if not expressly stated.