Daysha Was Watching a Movie When She Noticed Branded Products

question 68

Multiple Choice

Daysha was watching a movie when she noticed branded products being shown conspicuously,such as the main character driving a BMW and drinking a bottle of Coke.Later,the character's Apple computer was delivered via UPS.Daysha figured that this was a marketing strategy that employs ______.

• A) Weber's law
• B) mere association effect
• C) overt placement
• D) product placement
• E) crowd manipulation

---

Definitions:

Social Resources

Assets within a society or community that individuals can draw upon for support, including social networks and institutions.

Achieving Goals

The process of defining, working towards, and ultimately reaching objectives or desired outcomes through various strategies and actions.

Availability of Resources

Availability of resources refers to the accessibility and abundance of necessary materials, finances, and other assets required by individuals or communities to function and thrive.

Immediate Gratification

The inclination towards seeking immediate satisfaction or gratification, preferring quick benefits instead of considering the long-term consequences.