Advertisements That Feature Special Promotions,such as Buy-One-Get-One-Free Offers,represent a Marketing

question 132

Multiple Choice

Advertisements that feature special promotions,such as buy-one-get-one-free offers,represent a marketing strategy that makes use of _____ because these advertisements essentially signal that customers will get value in some form of a reward when they perform a specific purchasing activity.

• A) discriminative stimuli
• B) shapers
• C) aversive stimuli
• D) extinction stimuli
• E) punishers

Understand the global impact of trade agreements on marketing strategies.

Understand the concepts and requirements that constitute a binding contract.

Identify the difference between an offer to form a contract and other pre-contractual statements.

Recognize the elements necessary for an effective offer.