Which of the Following TV Ads for Shine,a Toothpaste Brand,is

question 42

Multiple Choice

Which of the following TV ads for Shine,a toothpaste brand,is likely to hold more appeal for a consumer who is right-brain dominant than for a consumer who is left-brain dominant?

• A) An ad where a dentist clinically explains why Shine is the best toothpaste
• B) An ad where a family sings the reason why Shine is their favorite toothpaste
• C) An ad which shows the Shine toothpaste being used by a dentist to clean giant-sized dentures
• D) An ad where an elderly couple talks about how their teeth are still very strong because of Shine
• E) An ad which talks about the advantages of a fluoride-free toothpaste

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Definitions:

Venture Capital

Financing that investors provide to startup companies and small businesses that are believed to have long-term growth potential.

Factoring Accounts Receivable

A financial transaction where a business sells its accounts receivable to a third party at a discount, in order to obtain immediate cash flow.

Face Value

The nominal value or original monetary worth of a security or financial instrument as stated by the issuer.

Self-Liquidating Loans

Loans that are structured to be paid off through the cash flow generated by the project or asset they are used to finance.