Disney Tries to Create a Magical Experience for Guests Visiting

question 72

Multiple Choice

Disney tries to create a magical experience for guests visiting its resorts.The company knows that positive emotions can become stored as part of the meaning visitors have for Disney.Disney wants its customers to feel happy when they think of Disney resorts.This indicates that Disney is trying to create _____.

• A) emotional contagion
• B) schema-based affect
• C) cognitive dissonance
• D) non-conscious affect
• E) affective resonance

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Definitions:

Defence Mechanism

Unconscious psychological strategies brought into play by various entities to cope with reality and to maintain self-image.

Rationalization

The process of providing a logical, plausible, and socially acceptable explanation for behaviors that might otherwise be perceived as irrational.

Defence Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and maintain self-image.

Identification

The process of recognizing and acknowledging something or someone as being a specific person or thing.