As Consumers Get Older,the Value They Receive from Certain Consumption

question 89

Multiple Choice

As consumers get older,the value they receive from certain consumption activities often changes.For example,some older consumers do not have as much fun attending sporting events as they did when they were younger.In this case,consumers' age is an example of a _____ variable.

• A) constant
• B) dependent
• C) moderating
• D) situational
• E) intervening

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Definitions:

Initial Understanding

The foundational or basic comprehension of a concept, phenomenon, or situation before further, deeper learning takes place.

Dependent Variables

Variables in an experiment that are expected to change as a result of changes made to the independent variables.

Frequency Polygon

A graphical representation of the distribution of numerical data. It is a line graph of class frequencies plotted against mid-point values.

Normal Distribution

A bell-shaped distribution that is symmetric about the mean, showing that data near the mean are more frequent in occurrence.