Anti-Brand Communities Are Communities in Which Members Spread Negative Information

question 84

True/False

Anti-brand communities are communities in which members spread negative information about companies and products to other users.

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Definitions:

Openness To Experience

The degree to which one is curious, receptive to new ideas, and imaginative.

Curiosity

A strong desire to learn or know something, often characterized by an inquisitive and explorative behavior.

Open Person

Refers to an individual who is receptive to new ideas, experiences, and typically characterized by transparency and approachability.

Broad-Minded

The quality of being open to different ideas, perspectives, and ways of life, showing tolerance and flexibility in thinking.