Which of the Following Is a Characteristic of Consumers with Low

question 76

Multiple Choice

Which of the following is a characteristic of consumers with low need for cognition?

• A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
• B) They tend to think carefully about products, problems, and even marketing messages.
• C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
• D) They tend to have more negative consumer attitudes and purchase intentions when presented with humorous ads.
• E) They exhibit more negative attitudes and purchase intentions towards brands that are advertised using sexual imagery.

Understand the impact of social media in promoting social causes and activism.

Comprehend the foundational concepts of Web 2.0 and its role in collaboration and sharing.

Understand the structures of the web and how search engines, web browsers, and hosting work.

Recognize the emerging trends and technologies in internet commerce and content distribution.

---

Definitions:

Behavior Rating Scale

A tool used to measure and assess an individual's behaviors, attitudes, or psychological responses, often employed in educational and clinical settings.

Structured Interview

A method of data collection where the interviewer follows a predetermined set of questions, ensuring consistency and comparability of responses across participants.

Artistic

Pertaining to or characteristic of art or artists, often indicating a talent for creating visually or audibly expressive works.

Realistic

Pertaining to the inclination to represent things as they actually are, without idealization or distortion.