Which of the Following Is True About Message Appeals

question 98

Multiple Choice

Which of the following is true about message appeals?

• A) Highly explicit content tends to direct attention toward the product.
• B) Humorous ads appear to be most effective when the consumer's attitudes are initially negative rather than positive.
• C) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
• D) Humor appeals always increase the credibility of a message source.
• E) Elements of humor are often used in violent ads to lessen the degree to which the ad is disturbing.

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