Which of the Following Is True About Message Appeals

question 98

Multiple Choice

Which of the following is true about message appeals?

• A) Highly explicit content tends to direct attention toward the product.
• B) Humorous ads appear to be most effective when the consumer's attitudes are initially negative rather than positive.
• C) Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
• D) Humor appeals always increase the credibility of a message source.
• E) Elements of humor are often used in violent ads to lessen the degree to which the ad is disturbing.

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Definitions:

Heroin Addicts

Individuals who suffer from addiction to heroin, a highly addictive opioid drug, often facing significant physical, psychological, and social consequences.

Euphoria

A feeling or state of intense excitement and happiness.

Euphoric Feeling

A profound sense of well-being, happiness, and excitement, often transient and sometimes resulting from drug use, achievements, or intense joy.

Heroin Use

The practice of consuming heroin, a highly addictive opioid drug, often leading to physical dependence and health complications.