The Way in Which New Products Are Adopted and Spread

question 16

Multiple Choice

The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.

• A) diffusion
• B) differentiation
• C) activation
• D) innovation
• E) assimilation

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Definitions:

Projection

A defense mechanism where individuals attribute their own unacceptable feelings, thoughts, or impulses onto someone else, often leading to false accusations or misunderstandings.

Jealous

An emotional state that arises from perceived threats to a valued relationship or position, often accompanied by fear and sadness.

Defense Mechanism

Techniques used without awareness to defend against anxiety stemming from thoughts or emotions that are not acceptable.

Impulses

Sudden strong desires or urges to act without premeditation or conscious reasoning.