Consumers Are Less Likely to Spread Word-Of-Mouth When a Product

question 33

True/False

Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.

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Definitions:

Quantitative Disciplines

Fields of study that focus on the use of mathematical models and statistical techniques to analyze data and solve problems.

Fallacy Of Composition

This is the logical error of assuming what is true for an individual part is also true for the whole.

Cause And Effect Relationship

A connection between two events where one (the cause) makes the other (the effect) happen.

Opportunity Cost

The value of the best alternative forgone when an item or activity is chosen.