Fred Has an Analog Television Without Cable or Satellite

question 98

Multiple Choice

Fred has an analog television without cable or satellite.He will not switch to a digital TV until the old one breaks down.Which of the following adopter categories best describes Fred?

• A) Innovator
• B) Early adopter
• C) Early majority
• D) Impulse purchaser
• E) Laggard

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Definitions:

Purchasing

The act of acquiring goods or services to fulfill the needs of an individual or organization.

Car

A wheeled motor vehicle used for transportation, typically powered by an internal combustion engine or electric motor.

Necessity Recognition

A rephrased definition of Need Recognition; it is the first step in the purchasing decision process, where a consumer realizes a vital requirement that needs to be fulfilled.

Problem Recognition

The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.