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In societies with a high long-term orientation,consumers tend to be spendthrifts and indolent.
Stereotypes
Oversimplified, fixed ideas or perceptions about a group of people or things.
Freud's Gender Identification Theory
A concept proposed by Sigmund Freud that describes the process by which individuals identify with their gender through the resolution of the Oedipus or Electra complex during the phallic stage of psychosexual development.
Gender-typing
The process by which individuals learn to conform to societal norms and expectations associated with their biological sex.
Unconscious Motivation
The underlying, often unrecognized, drives and desires that influence an individual's behavior and decision-making processes.
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