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Define the four-fifths rule and the standard deviation rule.
Personal Determinants
Individual factors that influence behavior and decision-making.
Interpersonal Determinants
Interpersonal determinants refer to factors within social interactions and relationships that influence behaviors, attitudes, and outcomes between individuals.
Relationship Marketing
A marketing strategy focusing on building long-term relationships with customers rather than on individual transactions.
Production Era
A historical period in business where the focus was on production capabilities and efficiencies, with the belief that any product made efficiently and of good quality would sell.
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