The Audit Approach for Evaluating the Effectiveness of HR Practices

question 71

Multiple Choice

The audit approach for evaluating the effectiveness of HR practices focuses on:

• A)determining whether the HR program/practice has the intended effect.
• B)estimating the financial costs and benefits resulting from an HR practice.
• C)reviewing the various outcomes of the HR functional area.
• D)determining the dollar value of a program.
• E)utility analysis to estimate the financial impact of the employee behavior.

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Definitions:

Brand Equity

The value a brand adds to a product, including how well-known and regarded the brand is among consumers.

Brand Image

The perception of a brand in consumers' minds, constructed by branding efforts, media, and consumer experiences, reflecting the brand's identity, values, and promise.

Co-Branding Strategy

A partnership between two or more brands to jointly market a product or service, leveraging the strengths of each to reach a broader audience.

Brand Equity

The value and strength of a brand that is determined by consumer perception, recognition, and loyalty, which ultimately influences a brand's ability to generate financial performance.