Which of the Following Is True About Gender Differences in Making

question 25

Multiple Choice

Which of the following is true about gender differences in making consumer decisions?

• A) Men tend to be more heuristic/intuitive in their processing.
• B) Men tend to process information in a more piecemeal fashion.
• C) Women tend to process information based on the way it is framed.
• D) Women tend to process information based on the categories it evokes.
• E) Men generally tend to make poorer consumer choices than women.

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