Discuss the Advantages and Disadvantages of Developing Behaviorally Anchored Rating

question 5

Essay

Discuss the advantages and disadvantages of developing behaviorally anchored rating scales.

Differentiate between high culture and popular culture, and articulate changes in their perceptions over time.

Understand the role of censorship and self-regulation in media content.

Recognize the active role of media audiences in interpreting and reshaping media content.

Discuss the implications of targeted advertising and media segmentation on consumer behavior and societal values.