Examlex
The difference between ongoing searches and browsing behavior is that an ongoing search is performed when consumers have an enduring interest or involvement with the product,not simply when information is being gathered for a specific purchase.
Coin Flip
A method of making a decision or selecting between two options by tossing a coin and observing which side lands facing up.
Illusory Correlation
The mistaken perception of a relationship between two events or variables that are actually unrelated, often due to cognitive biases.
One-Shot Illusory Correlation
An illusory correlation that occurs after exposure to only one unusual behavior performed by only one member of an unfamiliar group.
Simulation Heuristic
A cognitive process in which individuals determine the likelihood of an event based on how easily they can imagine an outcome or scenario.
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