ENERGY BAR SCENARIO Nutrition Labels on Products Provide Considerable Information for Consumers. for for Consumers

question 108

Multiple Choice

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:

-Refer to Energy Bar Scenario.The consumer also evaluated the three bars along the criterion of product price.Product price is an example of a(n) _____ attribute.

• A) underlying
• B) experience
• C) perceptual
• D) objective
• E) primary

---

Definitions:

Curative Medicine

Medical treatments focused on curing diseases and restoring health, as opposed to preventive care or palliative treatments.

Significantly Higher Numbers

Describes a quantity or magnitude that is much larger or greater than usual, expected, or compared with something else.

Sociological Perspective

A way of looking at the world through a sociological lens.

Have-nots

Individuals or groups who lack economic, social, or cultural resources, often contrasted with those considered to be wealthy or privileged.