What Is Cultural Proximity

question 15

Multiple Choice

What is cultural proximity?

• A) The extent to which the host cultural ethos permits adoption of the parent company's organizational culture.
• B) Countries located on the same continent.
• C) Relative importance of individual differences among units of a multinational corporation.
• D) A short geographic distance between the host country of one subsidiary and the host country of another subsidiary.

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Definitions:

Alfred Adler

An Austrian medical doctor and psychotherapist, a pioneer in individual psychology emphasizing the importance of feelings of inferiority and the creative self.

Karen Horney

A psychoanalyst who contributed to the development of theories on neurosis, personality, and psychoanalytic femininity.

Libido

A term often used in psychoanalytic theory to denote the energy associated with sexual instincts and desires.